Brand story is the framework of communicating with the target audience.
BRAND REGION : iran
team : Expression and Experience
year : 2021
CATEGORY : DESIGN
BRAND SPECIALTY : STONE FACTORY
BRAND REGION
team
YAER
CATEGORY
BRAND SPECIALTY
IRAN
Expression and Experience
2021
Design
STONE FACTORY
Services
Corporate Identity Design | Website Design
Khuzestan stone factory was founded in 1974. The founders, or in other words, the owners of Khuzestan stone factory, consisted of 7 people, who used to be mainly miners, were employed by Lord Ghanbar Rahimi, Iran’s father of stones.
In 1981, with the approach of dividing the partners into smaller numbers, it was decided to build a new hall next to the previous one, which became Khuzestan 1 and 2 factories. Gradually, according to the needs of the market, the factory reduced the number and variety of production and began to produce one type of stone. currently, Khuzestan 1 and 2 ,with a single management, are producing crystal lybid stones with a great variety in production.
Designing the brand story of this factory, considering the type of stones produced, their color and being in the field of industry, dark and light gray colors, and a range of warmer colors such as cream and yellow come together to define the color of the organization and show the Project’s identity well.
regarding the nature of the factory and looking at its originality, simplicity and professionalism, the logos and patterns were designed inspired by the lines and surfaces of the slabs of the factory produced stones, using broken lines and surfaces in different sizes.
MINE Team in this project:Saghar Yazdani,Mohamad Ebrahimi